Supported verticals
Explore the live trade catalog, the information to collect, and the configured advertising rules.
A vertical defines a trade's language, onboarding questions, advertising guidance, and state-specific information. Choose the vertical that matches the workspace's actual business activity.
Live catalog
This list comes from the published BenjiAds catalog. Expand a vertical for its fields, exclusions, disclosures, and source references. State filters show verticals with a configured state-specific rule, including rules other than a license number.
34 of 34 published verticals. Expand a trade to inspect its rules.
›Plumbersplumber
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Job-specific hooks: the problem the homeowner sees, the fix, the speed.
- Trust = 'Local', 'Upfront pricing', 'Real reviews' (never a count).
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: State contractor licence almost everywhere; CA/FL want the number in the ad. Google LSA 'urgent' category runs background checks on technicians.
›Electricianselectrician
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Job-specific hooks: the problem the homeowner sees, the fix, the speed.
- Trust = 'Local', 'Upfront pricing', 'Real reviews' (never a count).
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: State contractor licence almost everywhere; CA/FL want the number in the ad. Google LSA 'urgent' category runs background checks on technicians.
›HVAC companieshvac
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Job-specific hooks: the problem the homeowner sees, the fix, the speed.
- Trust = 'Local', 'Upfront pricing', 'Real reviews' (never a count).
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: State contractor licence almost everywhere; CA/FL want the number in the ad. Google LSA 'urgent' category runs background checks on technicians.
›Appliance repair companiesappliance-repair
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Advertising rules
- Name the appliance and the symptom: 'Fridge not cooling', 'Washer won't drain'.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: No state licence in general. Google's 'third-party tech support' policy names 'repair' of consumer technology: a false positive on appliances is possible, appeal if an ad is refused.
Catalog sources
›Handymenhandyman
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Small jobs, fast: mounting, drywall, doors. Never a licence claim.
Additional excluded words: licensed, contractor
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: CA: an unlicensed handyman may only advertise jobs under $1,000 and must say in the ad that he is not licensed (B&P 7027.2). Never 'licensed' without a CSLB number.
Catalog sources
›Painterspainter
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Show the finished result: the room, the floor, the fence, the yard.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: CA: contractor licence required above $1,000 and the number must be in the ad; elsewhere often no state licence, so the ad never claims one.
Catalog sources
›Flooring contractorsflooring
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Show the finished result: the room, the floor, the fence, the yard.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: CA: contractor licence required above $1,000 and the number must be in the ad; elsewhere often no state licence, so the ad never claims one.
Catalog sources
›Carpenterscarpenter
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Show the finished result: the room, the floor, the fence, the yard.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: CA: contractor licence required above $1,000 and the number must be in the ad; elsewhere often no state licence, so the ad never claims one.
Catalog sources
›Fence and deck contractorsfence-deck
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Show the finished result: the room, the floor, the fence, the yard.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: CA: contractor licence required above $1,000 and the number must be in the ad; elsewhere often no state licence, so the ad never claims one.
Catalog sources
›House cleanershouse-cleaning
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Commercial cleanerscommercial-cleaning
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Carpet cleanerscarpet-cleaning
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Pressure washing companiespressure-washing
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Lawn care companieslawn-care
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Do you hold a pesticide applicator licence?
pesticideLicenseChemical treatments need a state applicator licence; without it the ads stay on mowing and cleanup.
All applicable locations · Before advertising
Advertising rules
- Mowing, edging, cleanup. No fertiliser, weed control or pesticide hooks unless the tenant holds an applicator licence.
Additional excluded words: fertilization, weed control, pesticide
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Fine for mowing/cleanup. Chemical treatments are licensed per state.
›Landscaperslandscaper
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: CA, FL · Before advertising
Advertising rules
- Show the finished result: the room, the floor, the fence, the yard.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: CA: contractor licence required above $1,000 and the number must be in the ad; elsewhere often no state licence, so the ad never claims one.
Catalog sources
›Tree servicestree-service
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
State license number
licenseNumberRequired before advertising in the configured states. Benjiads checks the saved license against each selected state; missing or rejected licenses block activation.
States: MD, CT · Before advertising
Advertising rules
- Trimming, removal, storm cleanup.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Maryland and Connecticut forbid advertising tree work without a state licence.
Catalog sources
›Holiday light installersholiday-lighting
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Snow removal companiessnow-removal
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Junk removal companiesjunk-removal
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Furniture assemblersfurniture-assembly
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›TV mounting servicestv-mounting
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Smart home installerssmart-home-installer
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Do you hold a security or low-voltage licence?
securityLicenseTX (DPS), FL (alarm/low-voltage) and CA (C-7 + ACO) license camera and alarm installs; without it the ads skip cameras and alarms there.
States: TX, FL, CA · Before advertising
Advertising rules
- Smart thermostats, lighting, doorbells. Cameras and alarms only where the tenant is licensed for security work.
Additional excluded words: alarm, security system
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Google's tech-support policy lists 'installations': a Search refusal is possible, appeal. Meta: no restriction.
Catalog sources
›Interior designersinterior-designer
Location model: Service area. Read this rule sheet through the API.
Additional excluded words: registered interior designer
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: The title 'registered interior designer' is protected in some states: say 'interior designer'. Google LSA only in CA/FL.
›Laundry serviceslaundry-service
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Auto repair shopsauto-repair
Location model: Business location. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Your Bureau of Automotive Repair registration (business name and address as registered)
barRegistrationCA ads must show the shop name and address exactly as registered with the Bureau of Automotive Repair (16 CCR 3371).
States: CA · Before advertising
Advertising rules
- Symptom-led: 'Check engine light on', 'Brakes squealing'.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: California requires the registered name and address in the ad.
Catalog sources
›Auto detailersauto-detailing
Location model: Service area. Read this rule sheet through the API.
Information to collect
Do you offer same-day service?
sameDayAvailableThe ads may say 'same-day' only if it is true.
All applicable locations · During onboarding
Do you offer free estimates?
freeEstimatesThe ads may say 'Free estimates' only if the landing page says it too.
All applicable locations · During onboarding
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Event staffing and bartending companiesevent-staffing
Location model: Service area. Read this rule sheet through the API.
Advertising rules
- Selling the service to hosts only. Alcohol in the picture → 21+ audience.
- Never a recruiting ad ('Hiring bartenders'): that is Meta's Employment category, a different campaign.
Platform guidance
Minimum audience age: 21. Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Bartending pictures trigger the alcohol rules (21+). Recruiting would need the Employment special category.
Catalog sources
›Photographersphotographer
Location model: Service area. Read this rule sheet through the API.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Wedding photographerswedding-photographer
Location model: Service area. Read this rule sheet through the API.
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Event plannersevent-planner
Location model: Service area. Read this rule sheet through the API.
Advertising rules
- Alcohol in the picture → 21+ audience.
Platform guidance
Minimum audience age: 21. Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Nothing specific on Meta or Google.
›Chiropractorschiropractor
Location model: Business location. Read this rule sheet through the API.
Information to collect
Do you offer a free or discounted first visit?
flFreeExamNoticeFlorida law (456.062): an ad with a free or discounted offer from a health practitioner must carry the statutory 72-hour refund notice. Yes = your ads get the notice.
States: FL · Before advertising
Advertising rules
- Name the relief or the service, never the reader's condition: 'Back pain relief' yes, 'Do you have back pain?' no. (Meta Personal Attributes)
- No promised outcome, no 'cure', no 'in one visit'. (Meta Health & Wellness, Google Unreliable claims)
- No before/after for chiropractic; dental cosmetic before/after only to 18+.
Additional excluded words: cure, pain-free, do you have, suffering from
Platform guidance
Health-related tracking restrictions: avoid sensitive health information in tracking events. Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Meta may classify the pixel as 'Health & Wellness' and block the Lead event: check Events Manager → Data Source Categories on the tenant's account before promising leads. Funnel answers are health data (WA MHMDA): never send them to the pixel; separate opt-in. HIPAA is the practice's side.
›Dentistsdentist
Location model: Business location. Read this rule sheet through the API.
Information to collect
Do you offer a free or discounted first visit?
flFreeExamNoticeFlorida law (456.062): an ad with a free or discounted offer from a health practitioner must carry the statutory 72-hour refund notice. Yes = your ads get the notice.
States: FL · Before advertising
Advertising rules
- Name the relief or the service, never the reader's condition: 'Back pain relief' yes, 'Do you have back pain?' no. (Meta Personal Attributes)
- No promised outcome, no 'cure', no 'in one visit'. (Meta Health & Wellness, Google Unreliable claims)
- No before/after for chiropractic; dental cosmetic before/after only to 18+.
- No 'specialist' (state dental boards regulate the word).
Additional excluded words: cure, specialist, do you have, painless
Platform guidance
Minimum audience age: 18. Health-related tracking restrictions: avoid sensitive health information in tracking events. Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Same pixel risk as chiropractor. Cosmetic before/after allowed to adults. Google LSA needs licence + NPI.
Catalog sources
›Personal trainerspersonal-trainer
Location model: Service area. Read this rule sheet through the API.
Advertising rules
- Energy, routine, community. Never a statement of inferiority about the body, no 'pinching fat', no sensational weight-loss claims.
- Before/after only with a typical, plausible result and an 18+ audience.
Additional excluded words: lose 20 lbs, overweight, fat, transform your body
Platform guidance
Minimum audience age: 18. Health-related tracking restrictions: avoid sensitive health information in tracking events. Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Meta's fitness rules are about body image; the FTC requires weight-loss claims to be substantiated.
Catalog sources
›Hair salonshair-salon
Location model: Business location. Read this rule sheet through the API.
Advertising rules
- Colour, cuts, bridal. No statements of inferiority ('tired of your hair?').
Platform guidance
Google Search policy flag: enabled. Channel availability is defined by the API reference.
Catalog notes: Non-permanent beauty is exempt from Meta's 18+ rule.
Ad-copy exclusions across all verticals
licensedlicensecertifiedguaranteedguaranteespecialistexpertbest#1cheapestcurepain-freeinsured
These exclusions govern promotional claims. The accepted license line is handled separately by the license flow.
Read the catalog from your integration
curl https://api.benjiads.com/v1/verticals \
-H "Authorization: Bearer $BENJIADS_API_KEY"
curl https://api.benjiads.com/v1/verticals/plumber \
-H "Authorization: Bearer $BENJIADS_API_KEY"MCP tools: list_verticals and get_vertical. Both require site:read.
requiredIn identifies states where a field applies. askAt indicates when to collect it. launch: "hold" means the catalog keeps the vertical but advertising is on hold. Platform flags describe configured policy guidance; they do not create support for a channel in the public API.
Configuration and execution
The catalog includes onboarding and copy guidance. The current shared license gate specifically evaluates licenseNumber against the selected states. Other fields, such as securityLicense or flFreeExamNotice, describe information to collect and content restrictions; do not assume every field has an automated registry check.
Use get_workspace_requirements to inspect the current workspace's license blockers. Subscription, funding, billing pauses, and job completion are validated separately when preparing or launching advertising.
A missing catalog rule does not establish that a business has no state or local requirements. The catalog's linked sources provide the context for each configured policy.