# HVAC marketing that brings customers to your texts. Source: https://benjiads.com/hvac-marketing Publisher: benjiads, https://benjiads.com Updated: 2026-09-16 Cite as: benjiads, "HVAC marketing that brings customers to your texts.", benjiads.com/hvac-marketing Reuse: you may quote this page with attribution and a link to the source. We make your ads, run them on Facebook and Instagram, and build the page customers land on. They tell you what they need and text your phone. - Live in 2 minutes - 3 days free - Nothing runs without your approval ## HVAC advertising, done for you. ### Ads for repair, replacement, and maintenance benjiads creates and runs your Facebook and Instagram ads. Choose the HVAC jobs you want. You approve the ads before they run. ### A page that asks about the system No cooling? Furnace blowing cold air? Planning a replacement? Customers answer questions about the job before they text you. ### Customers text your phone The conversation starts on your phone. Ask about the problem, confirm the address, and arrange a visit to the customer. ## How to get more HVAC leads? 0:00 — **Tell us about your HVAC company** Answer a few questions about your business, the jobs you want, and the areas you drive to. 0:02 — **Approve your ads and go live** Your ads and landing page can be live in 2 minutes. Nothing runs without your approval. ~3:00 — **Your first lead typically arrives within** Interested customers text your phone about their HVAC job. Timing varies. This is not a guarantee. ## Ads built around the HVAC jobs you want. Each ad leads to questions for that job. Find out what needs fixing or replacing before you drive to the customer. ### AC repair Ad: "AC running but not cooling? Text about a repair." Not turning on, weak airflow, or leaking water. What the customer answers: - What's your AC doing? Not cooling, not turning on, leaking water - What system? Central air, ductless mini-split, heat pump - How soon? Emergency, today, this week - Where is the job? ### Furnace and heating repair Ad: "No heat or cold air from the vents? Text about heating repair." Gas furnaces, electric furnaces, heat pumps, and boilers. What the customer answers: - What's your heat doing? No heat, blowing cold air, cycling constantly - What system? Gas furnace, electric furnace, heat pump, boiler - How soon? Emergency, today, this week - Where is the job? ### New system or replacement Ad: "Replacing your AC or furnace? Start with a text." Full systems, heat pumps, and ductless mini-splits. What the customer answers: - What are you adding or replacing? AC, furnace, full system, heat pump, mini-spli - How big is the home? Under 1,000, 1,000–2,000, 2,000–3,000, over 3,000 sq ft - Do you own the property? Own, rent, manage - What budget? Under $5,000, $5,000–$10,000, $10,000–$15,000, over $15,000, financ ### Tune-up and maintenance Ad: "AC or furnace due for a tune-up? Text about maintenance." AC tune-ups, furnace tune-ups, or both. What the customer answers: - What do you need? AC tune-up, furnace tune-up, both, duct cleaning, winterize th - When? This week, next 2 weeks, this month, flexible - Where is the job? ## HVAC advertising: an agency, lead sellers, or benjiads? | You need | Marketing agency | Lead sellers | Do it yourself | benjiads | |---|---|---|---|---| | Ads for your HVAC jobs | Ask which ads and channels the fee covers. | You buy leads rather than run your own ads. | You create and run the ads. | Facebook and Instagram ads. $29.90/month, plus ad budget. | | Questions about the job | Ask whether a landing page is included. | Ask what job details come with each lead. | You build the page and write the questions. | A page with questions for each HVAC job type. | | HVAC lead costs | Ask how fees and ad spend are separated. | $50 and up each, often shared with competitors. | Track your spend and leads to find your average. | ~$7 average across benjiads local campaigns, not HVAC alone. | | Approval before launch | Ask how ad approval works. | Ask how the leads are collected. | You handle setup and launch. | Nothing runs without your approval. | ## $29.90 a month flat. Ad budget separate. Start your Facebook and Instagram ad budget at $10 a day. Try benjiads free for 3 days. - Ads and a landing page for your HVAC jobs - Interested customers text your phone - Live in 2 minutes, with your approval - No contract. Cancel any time. ## FAQ ### What is the best way to advertise an HVAC company? Start with the jobs you want: AC repairs, heating repairs, replacements, or tune-ups. Use an ad and landing page that match that job. benjiads creates and runs the Facebook and Instagram ads, then gives interested customers a way to text you. ### How much should an HVAC company spend on advertising? Start with an ad budget of $10 a day on Facebook and Instagram. The benjiads fee is $29.90 a month flat, separate from that budget. Review the leads and jobs you book before deciding to spend more. ### How do I get leads for my HVAC company? Show customers the HVAC service you offer, ask about their system and timing, and make it easy to text you. benjiads builds the ads and landing page for that process. You can be live in 2 minutes after approving the ads. ### How much do HVAC leads cost? Bought leads from lead sellers run $50 and up each and are often shared with competitors. benjiads local campaigns average ~$7 per lead. That is an average across local campaigns, not an HVAC-specific rate or a guarantee. ### Where can I promote my HVAC company? Facebook and Instagram are the two channels benjiads runs. Use ads for the repair, replacement, and maintenance work you want in the areas you serve. Each ad points to a page that asks customers about that job. ### Do I need to know anything about advertising? No. You give benjiads some basic information about your HVAC business, and it creates the ads, launches the campaigns, tracks the results, and helps improve them over time. ### Will ads run without my say-so? No. benjiads does the heavy lifting, creatives, campaigns, tracking, but ads don't run without your approval. You stay in control of what goes out under your business's name. ### How is benjiads different from a HVAC marketing agency? benjiads isn't an agency. It's software that does most of what an agency or media buyer would do: understand your business, generate the ads, create the campaigns, manage them. Running ads feels more like answering a few questions than hiring an agency. ## HVAC customers can text you directly. Ads for your repair, replacement, and tune-up jobs. A page that asks what customers need b Start free: https://benjiads.com/onboarding/hvac ## Related trades - [Plumbing marketing that texts you customers.](https://benjiads.com/plumbing-marketing) - [Electrician marketing that brings customers to your texts.](https://benjiads.com/electrician-marketing) - [Appliance repair marketing that brings customers to your texts.](https://benjiads.com/appliance-repair-marketing) - [Home automation marketing that texts you customers.](https://benjiads.com/home-automation-marketing)