# House cleaning marketing that brings customers to your texts. Source: https://benjiads.com/house-cleaning-marketing Publisher: benjiads, https://benjiads.com Updated: 2026-09-16 Cite as: benjiads, "House cleaning marketing that brings customers to your texts.", benjiads.com/house-cleaning-marketing Reuse: you may quote this page with attribution and a link to the source. We create your ads, run them on Facebook and Instagram, and build the page customers land on. They tell you what needs cleaning and text your phone. - Live in 2 minutes - 3 days free - You approve every ad ## House cleaning advertising, done for you. ### Ads for the cleaning jobs you want Weekly visits, deep cleans, or move-outs. benjiads creates and runs your Facebook and Instagram ads. Nothing runs without your approval. ### A page that asks about the home How many bedrooms? How often? Where is the home? Customers answer cleaning questions so you know what they need before you reply. ### Interested customers text your phone The conversation starts on your phone. Review the cleaning request, discuss the price, and work out a visit before you drive over. ## How to get more house cleaning leads? 0:00 — **Tell us about your cleaning business** Answer a few questions about your services and the areas you drive to. 2:00 — **Approve your ads and go live** Your ads and landing page are ready. You can be live in 2 minutes, with your approval. ~3:00 — **Your first lead typically arrives within** An interested customer texts about a cleaning job. Timing varies. This is typical, not a guarantee. ## Ads for recurring visits and one-time cleans. Each ad points to a short page for that cleaning service. Customers share the job details before you discuss a quote or drive to the home. ### Home cleaning Ad: "Need help keeping the house clean? Text about a cleaning visit." Weekly, every 2 weeks, every 4 weeks, or just once. What the customer answers: - What kind of cleaning? Standard, deep, move-in or move-out - How many bedrooms? Studio, 1, 2, 3, 4 or more - How often? Weekly, every 2 weeks, every 4 weeks, just once - Where is the home? ### Deep cleaning Ad: "House ready for a deep clean? Tell us what needs attention." Share the home size, extras, and timing. What the customer answers: - How many bedrooms? Studio, 1, 2, 3, 4 or more - Any extras? Inside the fridge, inside the oven, interior windows - When? This week, next 2 weeks, this month, flexible - Where is the home? ### Move-in and move-out cleaning Ad: "Moving in or moving out? Text about cleaning the home." Tell us your deadline and whether the rooms will be empty. What the customer answers: - Moving out or moving in? - Will the place be empty? Completely empty, mostly packed, still furnished - When do you need it done by? - Where is the home? ### Vacation rental turnover Ad: "Need cleaning between guests? Text about your rental." Share your turnover schedule and any laundry or restocking n What the customer answers: - How many bedrooms? Studio, 1, 2, 3, 4 or more - Turnovers per month? 1–3, 4–8, 9–15, over 15 - Beyond cleaning? Linens and laundry, restocking, damage photos, just cleaning - Where is the rental? ## Cleaning business advertising, lead sellers, or benjiads? | You need | Marketing agency | Lead sellers | Do it yourself | benjiads | |---|---|---|---|---| | Ads for your cleaning services | Ask which services and channels are included. | You buy leads, not an ad campaign. | Create and run your own cleaning ads. | Facebook and Instagram ads. $29.90 a month, plus ad budget. | | Cleaning details before you reply | Ask whether a cleaning intake page is included. | Check what job details come with each lead. | Build a page and write the cleaning questions. | A landing page with questions for each cleaning service. | | Cost of customer inquiries | Ask about fees and ad spend separately. | $50 and up each, often shared with competitors. | Track your spending and cost per lead. | ~$7 average per lead across benjiads local campaigns. | | Approval before ads run | Ask how ad approval works. | Check the terms before buying cleaning leads. | Review and launch the ads yourself. | Nothing runs without your approval. | ## $29.90 a month. Your ad budget is separate. Start with $10 a day for Facebook and Instagram ads. The flat monthly fee covers benjiads, not your ad spend. - Cleaning ads and the page customers land on - Interested customers text your phone - 3 days free, live in 2 minutes with your approval - No contract. Cancel any time. ## FAQ ### What is the best way to advertise a house cleaning business? Start with the cleaning work you want to book. A weekly visit needs a different message than a move-out clean. benjiads creates Facebook and Instagram ads and a page that asks about the home, so interested customers can text you. ### How much should a house cleaning business spend on advertising? Start with an ad budget of $10 a day. benjiads costs $29.90 a month on top of that. Review the inquiries and the cleaning work you book before deciding whether to spend more. ### How do I get leads for my house cleaning business? Use ads for the cleaning services you offer, with a page that asks about the job and where the home is. benjiads creates and runs the Facebook and Instagram ads. Interested customers text your phone so you can discuss the work. ### How much do house cleaning leads cost? Bought leads from lead sellers run $50 and up each and are often shared with competitors. benjiads sees ~$7 average per lead across its local campaigns, not just house cleaning. That is an average, not a guaranteed price for your leads. ### Where can I promote my house cleaning business? You can promote your cleaning services on Facebook and Instagram. benjiads runs ads on those two channels and builds the page customers land on. The cleaning questions help you learn what they need before arranging a visit. ### Do I need to know anything about advertising? No. You give benjiads some basic information about your house cleaning business, and it creates the ads, launches the campaigns, tracks the results, and helps improve them over time. ### Will ads run without my say-so? No. benjiads does the heavy lifting, creatives, campaigns, tracking, but ads don't run without your approval. You stay in control of what goes out under your business's name. ### How is benjiads different from a house cleaning marketing agency? benjiads isn't an agency. It's software that does most of what an agency or media buyer would do: understand your business, generate the ads, create the campaigns, manage them. Running ads feels more like answering a few questions than hiring an agency. ## Get cleaning inquiries sent to your phone. Ads for your cleaning services. Job details before you drive over. Nothing runs without yo Start free: https://benjiads.com/onboarding/house-cleaning ## Related trades - [Carpet cleaning marketing that texts you customers.](https://benjiads.com/carpet-cleaning-marketing) - [Laundromat marketing that brings pickup requests to your phone.](https://benjiads.com/laundromat-marketing)