# Home automation marketing that texts you customers.

Source: https://benjiads.com/home-automation-marketing
Publisher: benjiads, https://benjiads.com
Updated: 2026-09-16
Cite as: benjiads, "Home automation marketing that texts you customers.", benjiads.com/home-automation-marketing
Reuse: you may quote this page with attribution and a link to the source.

We make your ads, run them on Facebook and Instagram, and build the page that turns a click into a text. You handle the install.

- Live in 2 minutes
- 3 days free
- You approve every ad

## Home automation advertising, done for you.

### Ads for the devices you install

Video doorbells, smart locks, thermostats or security cameras. benjiads creates and runs your Facebook and Instagram ads. Nothing runs without your approval.

### Know what needs installing

Your customer answers questions about the devices, what they already own and where the job is. The page gathers the details before you drive out.

### Customers text your phone

An interested customer texts you directly. You can talk through the equipment and the job before heading to their home or business.

## How to get more smart home installer leads?

0:00 — **Tell us about your installation business** Answer a few questions about your business, the devices you install and the areas you drive to.

0:02 — **Approve your ads and go live** Your ads and landing page can be live in 2 minutes. You approve the ads before they run on Facebook and Instagram.

~3:00 — **First leads typically arrive within hour** Interested customers text your phone about their installation jobs. Timing varies. A lead within hours is typical, not g

## Separate ads for smart home installs and cameras.

Each ad points to a page with questions for that job. Find out what the customer needs installed and where you need to go.

### Smart home installation

Ad: "Need your smart home devices installed? Text about your job." Doorbells, thermostats, locks, lighting and Wi-Fi equipment.

What the customer answers:
- What needs installing? Doorbell, thermostat, locks, lighting, Wi-Fi
- Have the devices? All, some, or recommend and supply
- How many devices? 1–2, 3–5, 6 or more
- Where is the job?

### Security cameras

Ad: "Need security cameras installed at your home or business?" Tell us how many cameras and where you want them.

What the customer answers:
- How many cameras? 1–2, 3–4, 5–8, more than 8
- Indoors or outdoors? Indoors, outdoors, both
- Wired or wireless? Wired, wireless, recommend one
- Where is the job?

## benjiads is software, not a home automation marketing agency.

| You need | Marketing agency | Lead sellers | Do it yourself | benjiads |
|---|---|---|---|---|
| Ads for installation jobs | Ask which channels and ad creation are included. | You buy leads rather than run your own ads. | You create and run the ads. | We create and run Facebook and Instagram ads. |
| Questions about the install | Ask whether an intake page is included. | Ask what job details come with each lead. | You build the page and choose the questions. | A page that asks about devices, cameras and job location. |
| Cost of customer inquiries | Ask for the fee and separate ad budget. | $50 and up each, often shared with competitors. | Your ad spend is separate from your time. | ~$7 average per lead across benjiads local campaigns. |
| Approval before ads run | Ask how ad approval works. | Ask how the leads are generated. | You handle every launch. | Nothing runs without your approval. |

## $29.90 a month flat for your installation ads.

Your Facebook and Instagram ad budget is separate. Start at $10 a day to promote your smart home installation work.

- 3 days free
- Ads and a landing page for installation inquiries
- Live in 2 minutes, with your approval
- No contract, cancel any time

## FAQ

### What is the best way to advertise as a smart home installer?

Start with a specific job, such as installing smart locks or security cameras. Send customers to a short page that asks what they need and where the job is. benjiads creates and runs the Facebook and Instagram ads and builds that page.

### How much should a smart home installer spend on advertising?

Start with an ad budget of $10 a day on Facebook and Instagram. The benjiads fee is $29.90 a month flat, separate from that budget. Review the installation inquiries before deciding whether to spend more.

### How do I get leads for my smart home installation business?

Use ads for the installations you want to take on. Have customers answer questions about their devices and job location, then text your phone. benjiads creates the ads and landing page. You can be live in 2 minutes after approving your ads.

### How much do smart home installer leads cost?

benjiads averages ~$7 per lead across its local campaigns. That is not a smart home installation-only average or a guaranteed price. Bought leads from lead sellers cost $50 and up each and are often shared with competitors.

### Where can I promote my smart home installation business?

Facebook and Instagram are the channels benjiads runs. Use ads about the devices you install, then ask customers where the job is so you can check whether it is somewhere you drive to.

### Do I need to know anything about advertising?

No. You give benjiads some basic information about your smart home installation business, and it creates the ads, launches the campaigns, tracks the results, and helps improve them over time.

### Will ads run without my say-so?

No. benjiads does the heavy lifting, creatives, campaigns, tracking, but ads don't run without your approval. You stay in control of what goes out under your business's name.

### How is benjiads different from a smart home installer marketing agency?

benjiads isn't an agency. It's software that does most of what an agency or media buyer would do: understand your business, generate the ads, create the campaigns, manage them. Running ads feels more like answering a few questions than hiring an agency.

## Get smart home installation inquiries by text.

Ads for the devices you install. A page that asks about the job. Customers who text your p

Start free: https://benjiads.com/onboarding/smart-home-installer

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- [HVAC marketing that brings customers to your texts.](https://benjiads.com/hvac-marketing)
